K-Mart Ad Must Go

How difficult could it have been to depict two people of the same race?

In view of the recent report issued by the US Census Bureau which plainly states that Americans of European descent are on the verge of becoming a minority (34 years, if steps are not taken to reverse it) we should be outraged that K-Mart would deliberately issue an ad such as the one here.  Far from depicting a benign clothing advertisement this image sends a powerful signal to millions of impressionable young European American girls and teens trying to find their way through the land mines of contradictory values within adolescence and peer pressure with the goal of achieving acceptance. The kind of values depicted in this image are not acceptable and as far as we should be concerned the planning and photo session was set up and executed with malice aforethought, if not outright ambivalence.
How difficult could it have been to depict two people of the same race?

Due to our decreasing numbers as a people, now more than everinter-racial couplings ought to be considered immoral in our society.Morality used to mean the “manners, customs, or patterns of behaviorthat conform to the standards of the group.” Is this K-Mart’s contribution to societal morality?The more a civilization’sracial character is diluted through miscegenation, the more likely itis to lose its vitality and creativity and sink into corruption andimmorality. European Americans as a “group” no longer have the luxuryof perceiving inter-racial dating nor interracial marriages(miscegenation) as accepted behavior.

K-Mart Contact

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K-mart Public Relations
3333 Beverly Rd.
Hoffman Estates, IL 60179

Phone:

To reach the Contact Center for Kmart.com, call 1-866-KMART-4U (1-866-562-7848), from 6 a.m. to 12 a.m. (CT) Monday – Sunday.

E-Mail:
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help@customerservice.kmart.com

2008-08-18