A social experiment "prank" reveals the emptiness of modern America.
Brett Cohen isn’t your typical 21-year-old, at least not according to the tourists in New York City’s Time Square on July 27.
Cohen is now “famous” after pulling a huge prank on the city, posing as a celebrity and wandering the streets of Manhattan.
Accompanied by two bodyguards he hired on Craigslist, as well as
three cameramen and four photographers acting as his own paparazzi, he
attracted a huge fan following and caused quite a stir in response to
what he calls his “social experiment.”
“It was a social experiment. It confirms the theory of how our
culture is so obsessed with celebrity and fame,” Cohen told ABC News.
Cohen recorded the entire experience and posted the video on YouTube
on Aug. 21. It went viral almost overnight. He said the entire idea
originated from a simple conversation he had with one of his best